Polaris offers a rugged and varied line of accessories for their ATVs under the name PURE Polaris.

I was given the challenge of completing an extensive project in a short amount of time while adhering to a strict budget. Building (and loosening the tie a little) on their PURE brand, the goal was to create a series of booklets and posters that would attract and educate the consumer via in-store dealer displays. (The booklets are shown here.)

Design, budget and deadline, they were happy with the outcome on all fronts.