Colder Products Company, an industry leader in the design and manufacture of quick disconnect couplings, wanted a creative, yet easy-to-follow method of presenting the various uses of their product without using generic clipart.

In the cases above, I was approached with the challenge of creatively clarifying the Bio-pharmaceutical process, where their couplings play a necessary role.

I presented them with stable, full-color, vector-based illustrations that attractively and effectively inform the buyer and thus sell the product.